TAG Heuer Eyewear Photoshoot

Patrick Dempsey and TAG Heuer are back with a new collaboration and it is not about watches.

In this new collaboration, Patrick and TAG Heuer team up to promote the brand’s new eyewear collection. Patrick has been brand ambassador since 2014 and has been part of numerous campaigns.
George Ciz, TAG Heuer’s chief marketing officer, says that Patrick “is the perfect embodiment of the ‘Designed to Win’ mindset and he is able to beautifully blend relentless pursuit for performance with unmatched elegance and style which can be felt both on the big screen as well as on the race track.” With that in mind, it seems that this collaboration is the next natural and logical step in the relationship between the brand and the actor.

In a newly released photoshoot, Patrick is seen wearing models from the Jack Heuer and Mini Vingt-Sept lines.

The article also mentions Patrick’s next projects:

• Porsche’s Turbo car 50th anniversary
• Cup racing
• (As producer) Documentary on American ski and snowboarding champion Jessie Biggins
• Road trip with his wife Jillian (starting on Monaco)

All photos are available in the gallery.

Source